Industrial Organization

Key Info

Basic Information

Studypath:
Master in Business Administration
Semester:
2
Course Type:
Lecture
Language:
English
Cycle:
Summer term
Scheduling:
Entire semester
Course Units:
4.0
Credits:
5.0
Erasmus Capacity:
10
Compulsory Attendance:
No

Lecturer

  • Univ.-Prof. Dr.rer.pol. Thomas Kittsteiner

The following details taken from the examination regulations MSBWL/13, SMPO 6. Änderungsordnung (zum WS 2018/19) (08.02.2019) are for information purposes only and not legally binding. For legally binding information, please refer to the corresponding official examination regulations of the program Master in Business Administration.

Syllabus

The course introduces the microeconomic tools, concepts and theory that help us to understand and analyze competitive strategies and market struc-tures. In particular optimal, strategies for R&D, technology adoption, networked markets and two-sided platforms are discussed. The course also provides an introduction to the economic principles underlying the design of e-commerce platforms and auctions.

Objectives

Students will learn
(1) how to develop and analyze strategies in the context of different market structures and competitors’ strategies
(2) how to apply microeconomic concepts to questions of optimal R&D investments, timing of technology adoption, auction and market design, networked markets
(3) the practical relevance of the insights gained by discussing case studies
(4) the limitations of theoretical modelling
(5) critical thinking in business contexts
(6) research-based problem solving
(7) to critically assess welfare implications of economic decision making

Prerequisites

Introductory microeconomics (e.g. Advanced Microeconomics)

Examination

Examination (100%, graded, 60min.)

Further Information

No information available in English at the moment.

Literature

No information available in English at the moment.