International Automobile Management

Key Info

Basic Information

Studypath:
Master in Business Administration
Semester:
1
Course Type:
Lecture
Language:
English
Cycle:
Summer term
Scheduling:
Entire semester
Course Units:
4.0
Credits:
5.0
Course Limit:
40
Erasmus Capacity:
10
Compulsory Attendance:
No

Lecturer

  • Dr. rer. pol. Garnet Kasperk

The following details taken from the examination regulations MSBWL/13, SMPO 6. Änderungsordnung (zum WS 2018/19) (08.02.2019) are for information purposes only and not legally binding. For legally binding information, please refer to the corresponding official examination regulations of the program Master in Business Administration.

Syllabus

The automotive industry is one of the most important industries not only for Germany but for many other industrialized as well as developing countries. Three major developments challenge automotive companies: the electrification of vehicles, globalization of the value chain activities, and global competitive structures as well as changing mobility needs of customers.

Objectives

The lecture will enable students to understand automotive market structures and key industry challenges. Strategies of key automotive players will be analyzed in order to identify their major competitive strenghts.

Prerequisites

No special requirements

Examination

Examination (75%, graded, 60min.), Paper (25%, graded)

Further Information

No information available in English at the moment.

Literature

No information available in English at the moment.